Fundraising Field Guide

Free for school theater programs

The Fundraising Field Guide.

Your students deserve the stage. Here’s how to pay for it, with short steps, real templates and zero cookie dough catalogs.

  • 10 chapters
  • 30-day plan
  • 15–45 minutes a day
  • 0 weekends required

Free. Instant download. Unsubscribe in one click.

It’s yours. Break a leg.

Start with Chapter 0. Confirm your email and we’ll send a copy to your inbox too.

Download the Field Guide (PDF)Download the Workbook (PDF)

Cover of the Dramallama Fundraising Field Guide

Plot twist

The bake sale is not a strategy.

Nobody taught you the fundraising part of running a high school theater program. So we wrote it down, one short step at a time.

The old way

  • Reinvent fundraising from scratch every fall
  • Run five fundraisers, all of them half-done
  • Count concession cash alone at 10:30 p.m.
  • Forget to follow up, and wonder why nobody bought an ad
  • Hope a grant appears the month before opening

The Field Guide way

  • Fill in your school’s name once, then reuse it all
  • Pick two or three methods and run them well
  • Cash counts that always reconcile
  • One follow-up that roughly doubles your yes rate
  • Write your grant blocks once, reuse them every year
Look inside

Real steps. Real time estimates.

Every chapter has the same shape: the workflow, a numbered walkthrough, the problems that actually happen, and a “done when” checklist.

Chapter 0 opening page, Start Here
Start in one hourChapter 0 gets you set up before rehearsal.
A numbered walkthrough page with time estimates
Numbered steps, timedEach step tells you how long it takes.
A When it goes sideways table with fixes
When it goes sidewaysThe real problems, and what to do about them.
The table of contents

Pick your play: ten ways to fund your theater program.

Start with Chapter 0. Then choose the two or three methods that fit your program. Tap a chapter to see what’s inside.

Chapter 0

Start Here

In this chapter

    How it works

    A fundraiser in four acts.

    The 30-Day Roadmap turns fundraising into short daily tasks you can tape inside a cabinet.

    Act One

    Find your situation

    Need money fast? Almost no volunteers? Want a booster group? Circle the one that sounds like you.

    20 minutes

    Act Two

    Ask the money question

    Who approves fundraising, where the money gets deposited, and how buyers can pay you. One email to your administrator.

    Day 1

    Act Three

    Cast your methods

    The guide scores each one against your time, helpers and goal, and tells you plainly when one is wrong for a first-year program.

    30 minutes

    Curtain call

    Run the roadmap

    Weeks 1 and 2 are setup. Week 3 launches your first fundraiser. Week 4 makes it stick.

    30 days

    “Two done well beats five done thin.”

    The Fundraising Field Guide, Chapter 0

    Your free copy

    Get the Fundraising Field Guide.

    Two fields, one click, and the Field Guide and Workbook are yours.

    • Instant download, plus a copy in your inbox
    • Every spot where your district’s rules matter, flagged
    • The exact questions to ask your administrator

    Written for teachers who already have a day job. And a night job. And a tech week.

    The Field Guide + Workbook

    No catch. Occasional emails from Dramallama. Unsubscribe in one click.

    It’s yours. Break a leg.

    Start with Chapter 0. Confirm your email and we’ll send a copy to your inbox too.

    Download the Field Guide (PDF)Download the Workbook (PDF)

    The full set

    The Guide tells you how.
    The Kit does the paperwork.

    Free

    Fundraising Field Guide

    Ten chapters of step-by-step walkthroughs, time estimates and fixes for the parts that go sideways.

    Get it free ›

    Free

    Fundraising Workbook

    The write-in planner where you make the decisions. Use the Workbook to decide and the Field Guide to execute.

    Get it free ›

    Included with every plan

    Theater Department Fundraising Kit

    68 editable files: rate cards, order forms, trackers and thank-you templates. Fill in your school’s name once, then print.

    And your plan helps you keep what you raise

    • Unlimited performances, no royalties on top
    • Streaming and archival included
    • Sell DVDs of your show to raise money

    Plans from $249/year.

    See the plans

    Read any play for free ›

    Intermission questions

    Questions? Answers.

    Is the Fundraising Field Guide really free?

    Yes. The Field Guide and the Workbook are free. Tell us your school and email and they’re yours.

    Will I have to sell cookie dough?

    Only if you really want to. The Guide covers program ads, sponsorships, donors, concessions, crowdfunding, grants, events and booster clubs. Cookie dough is not a chapter.

    Do I need a Dramallama plan?

    Not for the Field Guide or the Workbook. The 68-file Theater Department Fundraising Kit comes with every Dramallama licensing plan.

    I already have a plan. How do I get the Kit?

    Email [email protected] and we’ll send it over.

    Does it work for community and youth theater?

    It’s written for school theater programs, and most methods (program ads, sponsorships, concessions, events) work for youth and community groups too. Check what your organization allows before you launch.

    Can my school pay for a plan with a purchase order?

    Yes. Choose Request an Invoice at checkout or email [email protected]. Access is set up as soon as the PO arrives. More on purchase orders

    Authors make the plays great. We make everything else easy.